The Loyal Clean brand mark: a gold hexagon framing the name in violet, with a lavender sprig alongside, on a pale off-white field.

Loyal Clean

Facilities services

Client
Loyal Clean
Year
2026
Scope
Development
Stack
Astro

The brief

A new responsive site for a cleaning-services company, built for search visibility and page speed rather than as a brochure.

Cleaning is a local search purchase: people look for it at the moment they need it, and they book from whatever screen is in their hand. Loyal Clean needed a site built around that rather than a brochure, something a search engine could read cleanly and a phone could open without waiting.

It is a fully static Astro build, laid out for organic search from the first wireframe rather than retrofitted after launch, with one layout carrying every width instead of a reduced mobile version.

The build

  1. The Loyal Clean homepage at phone width: the navigation collapses to a menu button while the quote-request button stays in the header, and the headline, both calls to action and the trust line reflow into a single column above the illustration of the cleaning team.The same homepage in a desktop browser: a bilingual header carrying phone, WhatsApp and a quote-request button, above a hero that sets the headline beside the illustration, with two calls to action and a trust line naming the service area, the KvK number and a link to Google reviews.

Result

Search visibility
Built for organic discovery from the first wireframe, structure, copy and markup, rather than a plugin added after launch.
Enquiries
The site generates leads for Loyal Clean directly.
Every screen
One layout from phone to desktop; the small screen is the same site, not a reduced one.
Delivery
Every page is a flat file, no server render and no database call between the click and the page.