
Loyal Clean
The brief
A new responsive site for a cleaning-services company, built for search visibility and page speed rather than as a brochure.
Cleaning is a local search purchase: people look for it at the moment they need it, and they book from whatever screen is in their hand. Loyal Clean needed a site built around that rather than a brochure, something a search engine could read cleanly and a phone could open without waiting.
It is a fully static Astro build, laid out for organic search from the first wireframe rather than retrofitted after launch, with one layout carrying every width instead of a reduced mobile version.
The build
Result
- Built for organic discovery from the first wireframe, structure, copy and markup, rather than a plugin added after launch.
- The site generates leads for Loyal Clean directly.
- One layout from phone to desktop; the small screen is the same site, not a reduced one.
- Every page is a flat file, no server render and no database call between the click and the page.

